Top 10 Marketing Predictions for 2009

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here.

Here is what I would consider the Top 10 predictions from that list David Letterman style.

The Top 10 Marketing Predictions for 2009

Number 10 - Smart brand marketers will reach out via text offers and Twitter offers to the college aged crowd, money saving offers that they can use repeatedly to build brand preferences for the future (by Scott Howard)

Number 9 - Brand marketers will continue to experiment with existing and emerging forms of social media, concentrating their efforts on substance and distribution and not frequency (by Brian Solis)

Number 8 - If you are thinking of increasing your content play in 2009, hire a journalist (by Ann Handley)

Number 7 - 2009 will see the beginnings of a new approach to corporate blogging that is more genuine and open (by Paul Gillin)

Number 6 - Execution will become the new strategy! (by Valerie Maltoni)

Number 5 - In 2009 there will be a backlash against company Twitter accounts and either the Twitter community will need to self-police or the good people who run Twitter will need to make rules (by David Meerman Scott)

Number 4 - Many [companies] will rush to ... leverage LinkedIn and Facebook groups to further interact with their clientele (by Michael Stelzner)

Number 3 - 2009 will see more brands providing opportunities, tools and experiences that allow or encourage others to create and distribute content on their behalf (by Mark Brownlow)

Number 2 - Large agencies will collapse as they try to drink from ever smaller (digital) pools and realize they have neither the skills nor nimble approach to survive (by Simon Kelly)

and the Number 1 Marketing Prediction for 2009 is - Healthcare will see major adoption of social media in 2009 (by Albert Maruggi)