Buzz Marketing highlights from this week ...

How NOT to pitch a blog
PR and Blogging dont necessarily go hand and hand - Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly
(tags: Blogging, Blogs)

10 Tips for Keeping Your Blog Fresh
Lewis Green gives some great tips to bloggers of all ages - whether you are a beginner to expert its worth a read
(tags: Blogging, Blogs)

Where do People Click on a Blog?
Douglas Karr makes some great observations on where blog visitors generally click - some of the areas may surprise you
(tags: Blogging, Blogs)

How to make a PowerPoint chart
Seth Godin does it again with a great visual lesson on how to make a good powerpoint slide - something all marketers should know
(tags: Powerpoint, Seth Godin)

Will The Last Corporation Leaving Second Life Please Turn Off The Lights?
Great estimation of an ROI Calculation on Second Life in this article - glad I was never convinced of Second Life as a marketing platform
(tags: Second Life, Virtual Communities)

 

Innovation in a Web 2.0 world, a podcast with Professor Eric von Hippel

During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school's Innovation and Entrepreneurship Group, had some interesting things to say about how the Web, particularly Web 2.0, will change the face of innovation.

The notion that I really liked the most was that users have always been the real developers of many of the new products that manufacturers produce. This is evident in the field of sports, for example the first skateboard. But now users are increasingly engaging in collaborative innovation - enabled by the Web. This collaborative user innovation has higher efficiency than traditional in-house product development by producers. As a result, some firms are abandoning aspects of their in-house development activities in favor of becoming publishers of innovations developed by user communities! Check out our podcast …




Link to Original Audio File

About Eric von Hippel

Eric von Hippel is a professor and head of the Innovation and Entrepreneurship Group at the MIT Sloan School of Management. He specializes in research related to the nature and economics of distributed and open innovation. He also develops and teaches about practical methods that firms can use to improve their product and service development processes.

Democratizing Innovation (free book download)

The Sources of Innovation (free book download)

 

Buzz Marketing highlights from this week ...

Vespa Go Green Video Challenge
Vespa is doing a great job with viral / buzz marketing around their scooters. In NYC I got a free parking for life coupon at selected locations in the city - if I bought a new scooter
(tags: advertising, Viral Marketing, Buzz Marketing)

The ROI of Website Redesigns per Forrester
Tom Pick boils down the ROI of Web Redesigns by Forrester
(tags: Web Design, ROI)

Web 2.0 & Social Computing explained
Thanks to Common Craft for the clear explanation of Web 2.0 and Social Computing (and of course Charline Li for pointing it out)
(tags: web2.0, Social Computing, Buzz Marketing)

BuzzFeed: What's Buzzing On The Web
Frank Gruber examines BuzzFeed for finding the Buzz online fast, helpful for B2C Buzz Marketing
(tags: Buzz, Buzz Marketing, BuzzFeed)

Use PR (Press Releases) to Increase your PR (Page Rank)
Important ideas on how to increase your page rank with the use of press releases
(tags: Page Rank, PR, Buzz Marketing)

101 Essential Blogging Resources
A full list of blogging services that can benefit the experienced as well as the novice blogger
(tags: Blogging, Blogs, Blog)

Facebook rules for the rest of us
Some great rules to use when using Facebook
(tags: Social Networking, Networks)

 

B2B Marketing with Web 2.0 tools, a podcast with Tom Pick

I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with B2B marketers, Tom was one of our first responders.

I asked Tom about his experiences with Web 2.0 and what his clients are asking him for. I wanted to get a sense of how on-target our survey results were compared to his experiences, as well as elicit some best practices in using Web 2.0 tools to share with you. Enjoy …



Link to Original Audio File

About Tom

Tom Pick is a marketing and PR executive with more than 15 years' experience in the technology industry. Previous to his work as a B2B marketing communications, product marketing and Web marketing consultant, Tom was director of corporate communications at reinsurance intermediary Collins Associates. There he was responsible for developing and implementing an integrated marketing strategy that included media relations, Web marketing, sales collateral and event marketing programs. Under his plan, the company increased website traffic by 400% and tripled its press coverage.

Prior to joining Collins, Tom spent nine years with the manufacturing software company SoftBrands (formerly Fourth Shift), managing trade shows, analyst relations, PR and Web marketing. As director of Americas marketing, he led a team that successfully launched two new products while producing a 50% year-over-year increase in qualified leads for a mature product in a consolidating market.

Tom has authored numerous articles on Web marketing and social networking for various publications, and he writes the award-winning WebMarketCentral blog.

 

Buzz Marketing highlights from this week ...

What the Web Strategist should know about Facebook
Master Web Strategist Jeremiah Owyang examines what web marketers need to know about Facebook and how to make it work for them
(tags: Facebook, Web2.0, Buzz Marketing)

Web users reading more, saying less, study says
I think this is spot on - the amount of new media on top of the old media is potentially causing an information management issue - how can you keep up with it all?
(tags: web2.0, Blogs, social media, Buzz Marketing)

The battle of the red cross
Jonathan Paisner of CoreBrand deep dives on the Red Cross vs J&J licensing issue - I would call this issue more of a Buzz Kill than Buzz Marketing
(tags: Buzz Marketing)

Why we are all blogging less...
Shel links over to the funniest visual representation of why we are all blogging less
(tags: Blogging, Blogosphere, Blogs)

How blogging spawns business
Good article on how to use blogging for business
(tags: Blogs, Blogosphere, Blogging)

Web 2.0 List Of Web 2.0 Application Links
It is the mother of all Web 2.0 Applications lists
(tags: web2.0)

 

Social Media Success Story podcast with Maggie Fox - Yamaha Motor

I met Maggie Fox through Social Media Today, a collective we belong to. She offered to do a Social Media Success Story podcast with me, so I hope this is one of many such stories to come!

Maggie is working on a phased social media strategy for Yamaha Motor. She just completed a detailed analysis of Phase I, including what her company, Social Media Group, calls "engagement metrics." (The engagement metrics for Yamaha Motor are double those of the “most popular” community in the same space). In this podcast, Maggie discusses this work and provides a really cool anecdote about how Yamaha Motor successfully connected with an influencer who's active in a competitor's community. Enjoy …



Link to Original Audio File

About Maggie

Maggie Fox, a communications and content expert who has never met a medium she didn’t like, is the founder of Social Media Group, Canada’s first agency devoted exclusively to helping business navigate the world of Web 2.0.

Over the course of her career, Maggie has marketed, written and produced television and website content for companies like CHUM Limited, the Global Television Network, Do it Best, Deloitte, Sears and Disney. A longtime blogger (and dot-bomb survivor), she’s currently putting her unique experience to work for firms that want to engage their internal and external audiences through social media.

Please visit Maggie at www.socialmediagroup.ca for more info or join in the conversation on Social Media Today at www.socialmediatoday.com

 

A letter from my son

Dear Dad,

Thank you for being my mentor. You teach me almost everything I need to know and have all the qualities of a mentor. You are smart, nice, patient, and helpful.

I needed help when I first started sailing, and you showed me how to do it. You showed me the lines, parts of the boat, where to sit, and how to go fast. And look, now I have trophies in my room.

Hopefully I can be a smart, nice, patient, and helpful mentor like you.

Signed,
Philip Dunay

Well, yesterday put the icing on that cake. This weekend my 12-year-old son sailed his boat against a field of 50+ racers at Belle Haven Yacht Club. When I arrived at the dock to pick him up after the race, he yelled over from the water: “Dad I took FIRST PLACE OVERALL!” Which means not only did he sail well, he sailed consistently in the top of the fleet and well enough to win the regatta completely!

Those of you who know me well know that sailing has been a big part of my life. And certainly no words can describe the feeling of my son decisively winning a first place trophy.

Sometimes in life you need to stop and enjoy the moment. This happens to be one of those, and I beg your indulgence as I congratulate my son, Philip Dunay.

 

Buzz Marketing highlights from this week ...

It’s an Ad, Ad, Ad, Ad World - by Digitas
Digitas plan is to -- "build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show" - now thats Web 2.0 thinking!
(tags: web2.0, advertising, Buzz Marketing)

How To Avoid Being Banned By Technorati | Andy Beard - Niche Marketing
Great post by the Master Andy Beard - every blogger should read this!
(tags: Blogs, Blogosphere, Technorati, Buzz Marketing)

How to explain RSS the Oprah way
I often get asked to explain RSS (like to my mom or sister) - this is the best definition of RSS to a non technical person I have seen yet - worthy of a bookmark for sure!
(tags: RSS)

ONLINE MEDIA GOD: 400+ Tools for Photographers, Videobloggers, Podcasters
Total resource for Photos, Videos, and Podcasts tools - just be sure to see which are the most popular Web 2.0 tools for B2B marketers by visiting the Web 2.0 Tools Directory
(tags: Photos, Videocasts, Podcasts, web2.0, Buzz Marketing)

Blogging Ethics: When And What Should Bloggers Disclose?
A great post on disclosure by bloggers - perhaps we are all moving to some standards of blogging
(tags: Blogs, Blogging, Blogosphere, Buzz Marketing)

 

Who said advertising can’t break through the clutter?

I took my two boys (ages 8 and 12) to a Triple-A baseball game recently, and I was impressed by the amount of fan interactivity and the superb integration efforts of some advertisers.

Example 1: The announcer called out a car license plate (as routinely happens), leading some fan to think he or she had left the lights on. But in a surprise twist, the announcer said: “Congratulations. Your car was voted the dirtiest in the parking lot, so Splash Car Wash is giving you a free car wash.”

Now that broke through the clutter in my mind and got my attention. But that’s not all.

Example 2: The announcer called out a seat number. Instead of offering the fan a free jug of windshield washer fluid, he said “Congratulations your seat is being upgraded by OptiCare, which also is giving you a free eye exam. Meantime you can see the game better from up close.” Again, breaking through the clutter with a well-integrated advertisement.

But that's still not all.

Example 3: The announcer called a lady onto the top of the third base dugout and presented her with a nice bouquet of flowers. The announcer said “Congratulations. You have been selected as the Queen of tonight’s baseball game, and these flowers are from City Line Florist.” Another surprise ending and another memorable advertisement.

Where’s the buzz? 3 for 3. I remembered every one of the advertisers' names, even after a beer at the game. That hands down beats any Super Bowl ad I have ever seen. Simply put, these regional advertisers deserve a lot of credit for knowing their audience and finding a good offer – an offer that probably doesn’t cost them very much, but buys them huge awareness in their target audience. Nicely done!

 

Matt Lohman of KnowledgeStorm discusses Web 2.0 Tools on a podcast

As director of business development for KnowledgeStorm, Matt Lohman identifies new channels for marketing and helps clients leverage those channels. Which is why Web 2.0 makes a great addition to KnowledgeStorm’s existing toolbox for B2B marketers.

I had a chance to interview Matt along with Robert Lesser, president of Direct Impact Marketing. Robert and I wanted to better understand what B2B marketers are asking for and how our survey of Web 2.0 tools stacks up as a resource. Enjoy …



Link to Original Audio Source

About Matt

Matt is director of business development at KnowledgeStorm, Inc. He is responsible for KnowledgeStorm's content licensing and partnership deals, new sales channel development, and market research efforts. His specialties are online content partnerships within B2B business and IT media, sales channel development, and market research. Matt recently has focused on creating thought leadership that explores topics relating to online content and emerging media such as podcasts and blogs.

 

Buzz Marketing highlights from this week ...

How Many Are You Reaching and Who Are They? | Marketing Profs Daily Fix Blog
A very thought-provoking piece by Roy Young of MarketingProfs. He makes a good point about reaching the "right" or influential reader.
Tags: Buzz, Buzz Marketing

Trayvertising by Being Peter Kim: Trayvertising
I love this idea - I have waiting to see this in real life - special thanks to Peter Kim for hunting this down
Tags: advertising, Buzz, Buzz Marketing

When blogging is NOT your full time job?! « Marketing Nirvana by Mario Sundar
Mario is back with a focus on some great content - this post relates to those of us who do this as a passion as well as our previously unspoken blogger credo
Tags: Blogs, Blogging, Buzz Marketing

comScore Report Shows Global Growth of Social Networks
In the last few weeks Social Networks have really picked up momentum - I don't know if it is just the summer time or the tipping point - but it pays to be up on the latest!
Tags: Social Networks, web2.0, Buzz, Buzz Marketing

Web 2.0 Bubble May Be Worst Burst Yet
Doom and Gloom I dont think so - the good part of Web 2.0 is the ROI and connection to customer that Web 1.0 lacked - and oh yeah that business model thing too
Tags: web2.0, Interactive Marketing, Buzz, Buzz Marketing

Marketing on the Verge: The Future of Marketing???
Megan is doing a great job filling in for Rob Leavitt who started this blog so if you haven't checked this blog out please do
Tags: Blogging, Buzz, Buzz Marketing, ITSMA

 

B2B Marketers vote on the Best Web 2.0 tools!!

Can you name the most popular B2B blogging tool? Do you know what's best for RSS? How about naming the top podcasting tool?

Robert Lesser, president of Direct Impact Marketing, and I are pleased to announce we have some answers. We've produced a survey of Web 2.0 tools that is going to help tons of marketers get their Web 2.0 efforts under way.

The just-released survey of B2B marketers found they are increasingly using Web 2.0 technologies in campaigns, with 31% having initiated pilot campaigns, 28% using them on an ad hoc basis, and another 42% rolling them out to their teams, divisions or entire organizations.

B2B marketers are not just embracing Web 2.0 tools, they're pushing the envelope on adoption. They're using the new tools to reach prospects, not just reinforce existing customer relationships. And they're quickly moving up the learning curve.

The link to participate in the survey and download the report

From this research, we have created an online version of the Web 2.0 Tools Directory that will be continually updated with Survey results.

Trackback to my original post

Also see Front Page coverage in B2B Magazine