The Mission of Buzz
Finally, a site dedicated to the art of creating a Buzz – just for technology firms of all shapes and sizes. We begin our quest at the very heart of defining “Buzz Marketing.”
According to whatis.com, Buzz Marketing is “a viral marketing technique intended to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information, instead of a calculated marketing pitch choreographed by a professional advertiser.”
A very solid definition indeed. But does it go far enough? Does it make you think of the wide range of new, emerging and yet-to-emerge channels we as marketers can enjoy?
I’d say no.
So where can you find the dish on new channels, new ways to use the blogosphere, new RSS techniques, new rich media advertising uses – just for technology marketers?
NOWHERE – and that is my quest! To unearth and hunt down the “hot” marketing plays, drag them back and RANK them. To give them a Buzz Factor (HIGH, MEDIUM, LOW) or expose them as the dreaded, overrated Buzz KILL that they are. I might be wrong about some – and I invite your comments. But hey, someone has to cast the first stone. So sit back, relax, sign up for an RSS feed to this site (see link) and let’s explore the Buzz together.
According to whatis.com, Buzz Marketing is “a viral marketing technique intended to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information, instead of a calculated marketing pitch choreographed by a professional advertiser.”
A very solid definition indeed. But does it go far enough? Does it make you think of the wide range of new, emerging and yet-to-emerge channels we as marketers can enjoy?
I’d say no.
So where can you find the dish on new channels, new ways to use the blogosphere, new RSS techniques, new rich media advertising uses – just for technology marketers?
NOWHERE – and that is my quest! To unearth and hunt down the “hot” marketing plays, drag them back and RANK them. To give them a Buzz Factor (HIGH, MEDIUM, LOW) or expose them as the dreaded, overrated Buzz KILL that they are. I might be wrong about some – and I invite your comments. But hey, someone has to cast the first stone. So sit back, relax, sign up for an RSS feed to this site (see link) and let’s explore the Buzz together.
posted by Paul Dunay
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